LA Point of Sale

This year, 106000 visitors and 2038 exhibitors from 53 countries came to Germany and EuroShop 2011, the world’s biggest retail trade fair. From concepts and architecture, via shop-fittings and store equipment, to cutting-edge IT solutions, if it relates to Point of Sales, it was on show there from 26 Feb to 2 March. This report, prepared by MIA Shop Concept, presents a dynamic new and contemporary form of company presentation. A proven recipe for success, it is built around the concept of common play and offers unique visibility, presenting an image which is not only original, while still reflecting the corporate identity, but is also a perfect blend of humour and a professional approach towards visitors and clients alike. MIA Shop Concept specialises in international shopfitting. www.shopconcept.com Music composed by Marcin Urzędowski and Tomasz Majewski