Exhibition Training
www.exhibitiontrainingonline.com Exhibition training for trade show success! Watch this now for a brand new approach to exhibition training. Lowest cost vs highest impact My name is Jeff Shrimpton, I have worked in the exhibition industry for years, starting on the exhibition floor generating sales and leads, and now in training literally hundreds of people how to radically change their thinking and approach to exhibition techniques. Exhibition training, I find, tends to be do-and-don’t lists and tips, but I think if your exhibition training consists of a list of things NOT to do then you are looking at it from the wrong point of view. Surely the answer is to concentrate on what you should be doing rather than what you shouldn’t. If you need to be told not to use your cell phone while on the stand then you really need to start thinking about your approach. For me exhibition training is about concentrating on how to engage and close your prospect. Research has shown that only 6% of attendees will get approached as they walk by a stand. This means that 94% of business just walks right by, and that is assuming you close 100% of the 6% that you approach! No other training that I know of will concentrate on how to stop your prospects dead in their tracks as they walk by, how to engage them into a conversation about your product and how to close the conversation with your sale or appointment booking. But exhibition training is also about setting the right goals, how can you set …
